How to embrace the 70's style for modern looks

The best way to embrace the 70's style that is back: how to incorporate these new classics into your wardrobe.

It's common for new fashion trends to emerge every season, and this year, the 70's style for men is coming back. This retro aesthetic can be combined with modern fashion for a unique look. The 70's style was known for its iconic fashion choices, and it's not surprising that it continues to influence men's fashion choices today. This style offers more playful and relaxed outfits compared to more formal ones.

What to know about 70's style

The fashion scene in the 1970s was revolutionary and broke many traditional rules. The decade saw a blurring of the lines between what was considered masculine and feminine, paving the way for today's gender-neutral fashion. Colors gained popularity, and hippies, glam rock, and disco influenced the styles of the time. Bold choices were in, with vibrant colors and patterns being a must-have. Satin, corduroy and suede were some of the most popular fabrics used in clothing production. Bell bottoms, high shoes, vests and big collars are some of the iconic fashion items of the decade that still come to mind when looking back at that time.

The fashion of the early, mid and late 70's


During the early 70s, the world witnessed the most influential hippie trend, featuring vests, ribbons, boots, and other accessories. Soon after, the peacock revolution emerged, as men dared to break barriers and sport bolder pieces with bright colors, satin shirts, separate collars, and more. During this time, color played a key role in men's fashion, with shades of blue, pink, red, and yellow dominating looks from top to bottom. 

Moving to the mid-70s, the rock music scene brought an androgynous look that many young men followed, with David Bowie and Freddie Mercury being the main exponents. This look featured velvet jackets, jackets with distinct collars, satin shirts, black leather, and platform shoes. 

In the late 70s, disco emerged as a new trend, with its own unique fashion sense and a key role in influencing John Travolta's style in Saturday Night Fever. During this era, men wore three-piece suits, suits in different shades, high-waisted trousers, aviator sunglasses, shirts with pointed collars, and more.

70's fashion trends that will never go out of style

Παντελόνι Κοτλέ Wide Leg Σε Πράσινο

For those looking to add some 70’s style to their wardrobe, corduroy pants or jackets in warm shades of brown, green or mustard are a great option that were popular during that decade. 

 Πουκάμισο Unisex Καμηλό Σουέντ Oversized Με Κρόσια

Suede is another versatile material that was popular then and remains so today. It can be dressed up or down and looks great in earth tones paired with a knitted sweater, white trousers and chelsea boots. 

Πουκάμισο Σκούρο Μπλε Foil Σε Relaxed Γραμμή

The turtleneck and bell bottoms were also iconic 70’s fashion pieces that have stood the test of time. Turtlenecks are still a staple and can be worn with a suit or paired with pants. Bell bottoms have undergone a modern update and are now oversized and on-trend. Finally, monochrome suits featuring the colors and fabrics of the 70’s, knitted sleeves with V-necklines, and silk shirts are all worth mentioning as great options to capture the essence of 70’s style.